Price. Price. Price. Yes, it’s the Price. Did I Say It’s the Price?

Pricing: The One Thing That Actually Sells a Home

There’s a quiet truth in real estate that nobody likes to say out loud, so I will:

Price is the only thing that truly sells a home.

Yes — location matters.
Yes — condition matters.
Yes — floor plan matters (and some of them matter a lot).
But price is the great equalizer. It’s the one lever that changes everything.

You can have the prettiest house on the block…
Fresh paint, new roof, staged within an inch of its life…
But if the price is floating up in the clouds — held there by hope, emotion, or a quick Google search — the market simply shrugs and walks by.

And that’s where ego pricing sneaks in.

Ego pricing is when the number reflects pride, nostalgia, what the neighbors got three years ago, what the owners “need to walk away with,” or whatever Zillow decided at 3:17 p.m. last Wednesday.

But here’s the thing:
The market does not care.

Buyers don’t shop based on what a home should be worth.
They shop based on what a home is worth to them — compared to every other option in their budget.

And this is where the magic of real pricing kicks in.

When a home is priced correctly:

• It attracts the right buyers.
• It competes well in its bracket.
• It creates urgency instead of hesitation.
• It sells faster, cleaner, and with less stress for everyone.

A well‑priced home feels like a deal even when it’s not discounted.
A poorly priced home feels like a problem even when it’s perfect.

The market is the market — and it’s brutally honest.
If buyers don’t see the value at your price, they’ll swipe left and move on.

But when the price aligns with reality?
That’s when the home becomes irresistible.

No gimmicks.
No convincing.
No begging.
Just alignment.

That’s why I always say:
Ego can cost you money, but pricing will make you money.
It’s the one thing — the only thing — with the power to pull all the other variables together and get the home sold.

And when you get it right?
It feels effortless.

If you ever want to talk strategy, numbers, or what buyers really see when they walk into your home, I’m here for the honest, no‑nonsense version — every time.